I’m Lia Fernandez—a designer + creative director with 12+ years across agencies and startups. I build high-craft UI/UX and visual systems with teams that move fast, using behavioral principles to keep the work smart (not just pretty).

I’ve partnered closely with founders and lean teams from early-stage to scale, jumping in wherever the momentum is needed. I’m also a traditional artist, so there’s always a little extra composition, storytelling, and flair baked in.